Influenced

I think the message of this video is very true. It really breaks down the roots of influence.

New Video from Predicate!

Hope everyone's enjoying their summer. We sure are!

SPF Awesome

Editors Note: Written by Meg Kraft

The Predicate Attire team welcomes this beautiful summer weather with open arms! Mid-June’s sweltering heat is to thank for forcing stylish summer trends upon us including crop top graphic tees, layered loose racer-back tank tops and high waist denim. Whether you’re grabbing a bite downtown or walking the shore of Lake Erie, an important summer attire accessory to remember is eyewear. Hoping not to sound too Mom-ish, many of us forget how harmful the sun’s rays can be. Sure, we may swipe on some SPF 8 before we walk out the door, but don’t let sun screen be your only protectant against the sun.  Keeping your retinas, corneas, & all the other eye parts can be done with Predicate Attire’s style of class and elegance. Browse our favorite eyewear picks and pick up a pair of your own! 

How could anyone deny these classic Blues Brothers iconic lenses? While the black frames are style at it’s most refined, this summer Ray-Ban released many new options for men. A tortoise shell colored frame is modern and goes with any ensemble you put together. Speaking from experience, the price is worth every penny for outstanding quality and comfort.

These Dolce & Gabbana frames are ultra-edgy, creative and a breath of fresh air. With wide lenses and a squared frame, this pair is both classy and provocative; the blazer of eyewear. Easily dressed up for a high fashion evening, or down for a casual date, the style of this shades promote a wearable look for any face.

If you’re fashionable enough to rock these, kudos to you. This cat-eye/classic framed hybrid is available in a few neutral colors, perfect for customizing your look. The best part about these spotlight stealers? They fold up  in multiple forms so you have a smaller chance of breaking them!

Ladies, if you love a huge frame but want to ditch the bug-eye look, go for a simple oversized frame like these, via Ralph Lauren. The tortoise frame and light gray lenses make for an all American look, sending you waves of style.

This sassy pair of DKNY sunglasses embody a young, party-going fashionista. The leopard print ceramic styled frame is an exotic twist on your go-to shades, but keep a neutral hue so you can still rock them with any outfit.

Oakleys aren’t just for the men. This pair of innovative shades is a best-selling pair of women’s eyewear! The oversized bulk portrays this “I’m just gonna grab my board and hit the Pacific” type of California style.

Cover up with a pair of these featured frames and look exceptionally elegant in summer style. I also hear that Predicate Attire/Beat the World tees protect your back and abdomen pretty well. SPF Awesome. Just saying.

Subtle Beauty

I know this is quite like my usual post. Usually I have a 4-5 bullet point system with an intro and conclusion, but that's not today's set-up. I had the pleasure of photographing a good friend of mine and her choice of fashion isn't necessarily conventional, but it is unique, sophisticated and I quite enjoy it. She shows her beauty in subtle ways, not by being promiscuous. She employs class in her wardrobe and that's the definition of Predicate. Everyone in fashion could use a dose of being subtle. (Side note: The floral dress she has on? She made it.)

If you'd like to see more of these photos, you can visit my website

The Past Isn't All Bad

As I look back, especially on my high school years, my style wasn't that great. I had long, untamed hair. I wore all black. I had roughly 5/7 t-shirts that I wore in rotation under the same hooded sweatshirt every day. To sum it up I had no clue what I was doing and took advice from no one, but that's high school, right? As I got older I grew out it, but there's one key thing I learned from it. Don't always follow the trend.


Would I go back and do things differently? Most likely. I'm more clean cut now than I was before, but I still think I have a bit of an edge because of my nature to distance my style from "trendy" looks. So here are five of my personal tips to look current, but stay unique:

1. Solid colors are your friend. This is a personal philosophy, but I think it's one that most people would agree with. You can never go wrong with solid colors. This applies to tees, button ups, cardigans, pants, etc.
2. Button Ups aren't always formal. No matter how comfortable you are wearing anything out in public, it never hurts to look presentable. I find that I'm treated nicer and taken more seriously if I dress up a bit. This doesn't mean you have to grab lunch in a suit, but a button up shirt works wonders. If you feel the need, work a loose tie with it. 
3. Be selective in your footwear. Shoes are an vital part of a man's wardrobe. The first thing people tend to notice are shoes. They notice not only how they are kept, but what they are and how well they go with what you're wearing. In short, all black oxfords for formal and pair of casual loafers (I rock a pair of all black jazz shoes from Urban Outfitter.). As far as athletic shoes, I recommend having two to three pair.
4. Keep accessories to a minimum. A nice watch or wristband can work wonders for an outfit, but don't over do it. Save the five Jesus chains for Kanye. My advice.. Rock a nice watch and a casual tribal style wristband. Both are very current and subtle, but accents any outfit well. (Check out Meg's post on Spring Trends & Accessories.)
5. Bathe. It sounds incredibly weird as a fashion tip, but it's the truth. Cleanliness might be the most important key to fashion.. to me at least. You'll look and smell better which ties back to my point about being taken more seriously. If people think that you take yourself seriously, they'll do the same.

Most of the tips I listed are mainly for casual occasions. I've seen far too many people who are out in public in their pajamas. I just think that you should get dressed in the morning, look in the mirror and feel confident in what you're wearing. I follow the tips above and that's how they effect me.

Post written by: Thomas Sawyer (C) 2012, Predicate Attire

Talented Youth in the Industry

Editors Note: Written by Meg Kraft

Predicate Attire is run by a team of young, innovated & talented individuals. We pride ourselves on ambition, class, and a successful line of style. As the industry grows, fashionable candidates of young Hollywood stand out while their talents prosper.

Lara Jade is a 21 year old fashion photographer specializing in portraits and high fashion shoots. She started shooting at the ripe age of 14, often losing job opportunities due to her youth. Her experience soon matched her exquisite talent as her work graced countless magazine covers including Elle, Michigan Avenue, Masquerade, and Photography Monthly. She continues to succeed in photography as well as modeling, inspiring young teens abroad.

Chanel Iman is a beautiful 21 year old, half Korean, half African-American gazelle. She began rocking the runway as a 13 year old Georgia native, walking in Christian Dior’s haute couture show. As she’s matured, Iman has become one of the newest Victoria’s Secret angels as well as appearing in advertising campaigns for DKNY, Express, and Ralph Lauren.

Alexander Wang, a 24 year old American designer, began following his dream at age 18. He launched his first collection in 2007, immediately drawing attention from some of the world’s highest ranking retailers including Barneys New York, Neiman Marcus, and Bergdorf Goodman. He was awarded a $200,000 CFDA Fashion Fund Award via Vogue, enough to start his own youthful, successful line, Alexander Wang.

Cedric Rivrain is a young, french fashion illustrator sketching collections of masterpieces for John Galliano and Martine Sitbon. He started sketching at age 18 and his work has blossomed into incredible works of art. He continues to sketch for his close friends and a variety high-fashion brands.

These young and ambitious fashion forward folk inspire us at Predicate to continue to follow our dreams and create elegant wear for our customers.

Post written by: Meg Kraft (C) 2012, Predicate Attire

Spring Trends & Accessories

Editors Note: Written by Meg Kraft

Every time you throw on your Predicate Attire, you represent a brand created with class and refined style. As you style your tee with a blazer and your dark wash denim, fulfill predlife fashion-forward requirements with the highest quality of spring trends and accessories.

As seen on the runway by DSqaured2 and Calvin Klein, many spring men’s wear collections are set in hues of salmon, taupe and charcoal. Keep your footwear on point with the latest releases via Aldo Shoes. Whether you rock a lace-up, high-top, boat shoe or sneaker, your steps will be taken in style.

Men’s wrist-wear is becoming incredibly popular this year, prompting the newest Michael Kors line of watches to be released for spring. Ceramic, leather, chain-link and fabric bands are offered with a variety of oversized faces.

Along with watches come bracelets, bangles and cuffs. For high quality wrist-wear to accessorize your Predicate Attire, browse the Armani Exchange collection of jewelry.

The spring shades department is ruled by none other than Ray-Ban. Amongst their wide variety of way-farer frames and aviators, the emerging style is the hybrid; an oversized clubmaster frame. 

Stay fashion-forward on the go with a reoccurring trend, the canvas backpack. The broad style and durable fabric takes this trend from bookish backpack to modern canvas carrier. 

Blumarine and Emilio Pucci collections suggest turquoise and beige as any women’s spring style staple. After you pair your Predicate tee with some high waist denim, browse Aldo Shoes for suede hues with height or turquoise gladiators. 

MK’s line of women’s wrist-wear is perfect for any occasion. Dress up your Predicate Attire with a diamond studded oversized ceramic face or a braided chain link band. The ivory color stand out against spring break/summer tans.   

Extended arm cuffs and bangles are the quickest way to take your style up a notch. They give your ensemble a hint of bohemian detail and metallic flair. 

Ray-Ban wayfarer frames will be the shades leader this season. For women, the collapsible tortoise shell frames are edgy and durable; perfect for carelessly stashing at the bottom of your tote.

A color-blocked box bag is a fresh alternative to any shoulder bag. For a more neutral carrier, faux leather taupe totes can be paired with any style.  

Grab your Predicate attire & get your spring styles on point with runway inspired trends and accessories.

Post written by: Meg Kraft (C) 2012, Predicate Attire

Spring Runway 2012 Inspiration

Editors Note: Written by Meg Kraft

Predicate Attire upholds a certain style standard.

Living the predlife is about turning the road to success into an enlightened path of poise, ending at complete satisfaction and style. Living the Predlife is about refining simplicity, class, and creativity into one. When the art of fashion aims to inspire, runway shows become the gallery. The following Spring Runway 2012 collections are what our team considers Predlife advocates.

Akris’ spring line incorporates pastel color blocking, sheer cuts, and fresh faces.

This collection clearly reflects upon a woman’s features, bumping the line without crossing it. Spotlighting angles of the body becomes a new trend this spring, opting for straight legged pants, low cut blazers and pin-straight frocks.

Lacroix is the versatile chameleon.

Always proving consistency false, this collection showcases a distinguished, posh angle as opposed to the outrageous trends that Lacroix undoubtedly pulls off. Feminine pieces are added to each masculine ensemble, including skinny fitted capris, paisley, and floral patterns. Christian completes another intelligently designed collection with whit and eccentricity.

Ralph Lauren is always accountable for wearable, fresh ensembles. 

What sets the spring collection apart is the use of a white and silver color pallet as well as paying homage to the 192o’s era with safe lengths and vintage fringe. The detail executed amongst jumpsuits and dresses is what keeps the line inventive and distinctive.

Lacoste is a respected, integrated hybrid.

The men’s line usually plays it safe in a sophisticated manner, but the spring collection introduces pops of color and voluntary layering. Overcoats morph into a more casual top layer accompanying solid v-necks, high tops and pleated shorts. Stay clean cut with navy and gray pieces, or refresh your wardrobe with color blocked sweaters and henleys.

Fendi protects its reputation as the showboat

This collection is perfected with whimsical shapes, innovative forms, and unusual pattern combinations. The line replicates a bit of 1950’s housewife with knee length skirts and matching blazers.  Each look, completely different from the last, yet somehow the flow of the line is uninterrupted.

Calvin Klein is the king of perfecting the fundamentals.

The spring collection is all about getting back to the basics of menswear; fitted polos, detailed blazers, and cultured suits. Patterned ensembles and hip accessories keep this collection level-headed yet still resourceful. For the faint of fashion and shyly styled, Calvin Klein is just enough class mixed with the right amount of couture.

Post written by: Meg Kraft (C) 2012, Predicate Attire

4 Unique Styles

Editors Note: Written by Meg Kraft

I recently decided that I need to do more writing posts on here, but I lack the skill. I can write about my opinions day-in and day-out, but I have no knowledge of fashion terminology. Meg Kraft is the newest member of the Predicate team. I brought her on as our resident fashionista and she will be posting on here every now and again. She is a close friend and a great writer. I know you guys will enjoy her work. Here’s her first post!

Living the Predlife is all about staying classy, put-together, and practical at all times. With the help of Predicate, looking elegant and refined doesn’t have to stop at casual. Achieve the highest level of sophistication with inspiration from these style icons and predicate attire.

Ye: the style savior himself; Kanye is always looking classy regardless of the occasion. Rock his wear with an Urban Outfitter black blazer/skinny fit pant combo and a layer of predicate to extend a more casual vibe.

Taylor Momsen is the epitome of young fashion. Her versatile style makes for one vibrant style icon. She usually rocks her leather jacket along with a rocker-chic persona, but pair your Urban Outfitter bomber zip-up with a Beat the World layer underneath. Add some delicate detail with a statement necklace via NastyGal accessories.

David Beckham is always well dressed. Whether he’s on the field, off to the mainland, or at a big event with his fashionable wife, Beckham always looks fierce.  For a simple look, you can’t go wrong with a neutral toned cardigan. Pair it with a canvas backpack and a Predicate baseball tee for a graphic feel.

Rihanna constantly wows with her unique style. The idea of dressing up a tee is done perfectly with a high waist skirt and minimalistic accessories. This look is the perfect hybrid of edgy and femme fatale.

Post written by: Meg Kraft (C) 2012, Predicate Attire